New York Steak House
The original concept for New York Steak House came from JW Steakhouse in Dubai where they had established the icons of high backed black leather wing armchairs and the silver bull horn handle platters. This was the first steakhouse at any JW Marriott worldwide.
The management team from Bangkok traveled to Dubai to see how it was working there before adapting it for the local market. In Bangkok, they added the key element of large black and white framed photos of the skyline of the Big Apple. In giving the restaurant a sense of balance there are two raised sections left and right with the third line of seating in the middle".
The idea of having Martinis as the signature cocktail came from an extension of the name New York that leads to thinking about Manhattan. Not only is it a major district in the city but also the place where world famous Brandy based Martini was believed to have been invented in the early 1870's at The Manhattan Club in New York for a banquet hosted by Jennie Jerome, Lady Randolph Churchill; Winston's mother. With 21 Martinis to choose from, a freshly shaken Martini is the obvious choice for a pre-dinner cocktail at New York.
"The core items will always remain on the menu", Carsten Siebert, Director of Food & Beverage, JW Marriott Bangkok, "as most of our regular guests already decide what they are going to order prior to their arrival at the restaurant".
Should the steaks be cooked rare, medium or well done can be an issue. Guests will have their idea of how they want their steak cooked but will it be the same as the restaurant's? To try to ensure that a common idea is shared by the guest eating it and the chef cooking it, the menu explains both the colour and temperature the steak will be presented when it comes to the table. This is then re-enforced by the service staff double checking with the guest to make sure that how they have ordered it is how they really want it.
The majority of the beef served is US beef specially selected plus some Australian and Kobe to offer variety. The selection of side dishes remains unchanged as they continue to be what guests are looking for.
The wine list not surprisingly is primarily American labels but they do also carry a few from Australia for their balance of taste and palate.
"Our team is trained to first offer the cocktail menu", he is keen to emphasize, "then the food menu". When the guest has ordered their food then we offer the wine list so that an appropriate wine can be selected to match their order".
"The restaurant manager is the vital link pin between the guests and his team to ensure the quality of the guest experience. Philippe Saunier is the perfect fit for this restaurant".
"The background music of Frank Sinatra and Ella Fitzgerald has never and will never be changed; it is a part of the furniture".
"Dining at New York Steakhouse is an experience, not an everyday event of which dressing nicely is a part. It is not a restaurant where children under 12 will enjoy and we discreetly request guests to set their mobile phones to silent mode to avoid their ring tone eroding the experience".
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